Too often, we see small business owners hurting from the stress of financial uncertainty. We see them learning the hard way (and often too late) that they should’ve invested in tools that bring visibility to their finances, and they should’ve asked for support to help make the right strategic financial decisions in a timely manner.

Denmark is in a unique position to become one of the largest impact startup hubs in Europe. The responsibility of investors, beyond financial returns, is being taken more seriously following the corona crisis and criteria like ESG will soon become mandatory. Paired with a new generation of mission-driven founders, who are becoming more selective about what investors they will allow onto their cap table, we see the responsibility movement positively accelerating.