In this post (#2), we explain how we’ve designed our fund’s positioning by balancing ESG and impact priorities with other strategic dimensions. We cover the tough choices we made, our positioning framework, and how we translated them into a clear strategy with tangible KPIs to ensure full accountability.

Humanity is facing immense challenges. We have previously disclosed our intentions to play a small part in solving some of these. Hence, we raised our second fund in 2021 as an Impact-aware fund with the mission to back and support founders who want to create a better Tomorrow.

Similarly to how you need to consider who you want to join you on your journey, we as investors need to consider what rocket ships we should opt for a seat on. In this post, we are outlining how we structure our thinking when evaluating companies.