The user-led growth platform for B2B SaaS

Cello is the world’s first user-led growth platform that helps SaaS businesses the ability to rapidly grow word-of-mouth into a valuable acquisition channel. Whether a company is product or sales-led, SaaS companies are able to add a new ROI-positive, scalable channel in hours instead of months, without the need to manage any operational overhead. Cello’s platform redefines how incentivized referrals work in SaaS, by privately rewarding users with a percentage of all the net revenue (MRR) they refer. This unique recurring commission approach results in bullet-proof fraud prevention, zero payback period, and a positive return on investment.