BACK TO OVERVIEW

Making online dating fun & entertaining

Company description

Smitten is the dating app for Gen Z and everyone else who believes online dating should be fun and entertaining. By turning users’ personalities into a source of entertainment and games, Smitten makes it as easy as swiping to get into a fun conversation. Smitten, founded in Iceland in 2020, is on a mission to create a happier world. Smitten aspires to become the world’s leading cause for hot dates, relationships, and babies in the coming years.

Why we invested

"Dating apps are soul-crushing, shallow, and boring. Smitten allows you to get to know new people in a playful and personal way, breaking the ice and creating connections before your first message."

Magnus Hambleton, Investor

Founders
David Simonarson
CEO
Connect
Connect
Asgeir Visir
CXO
Connect
Connect

Work for

Smitten

VERTICAL
Consumer
Country
Iceland
INvested in
Seed
2021
Collective contributions